Interview with Mila Chervenkova
is a visualization layer on top of your Gmail or Outlook inbox. It provides an elegant Kanban-like workflow that's combined with the ideas behind Inbox Zero and GTD. Flow-e eliminates the need for external task management tools and transforms your inbox into a central To-Do app.
Could you please introduce Flow-e and what led to your co-founding the company?
Flow-e is an email productivity tool which adds a visualisation layer to your Gmail or Outlook inbox. Provides a workflow that combines the idea of Inbox Zero and Getting Things Done. I remember back when I met the co-founders when they decided to show Flow-E with the world. We were chatting about some marketing co-related projects and they gave me the link to Flow-E. I worked with the two for more than one month and I thought ok these guys are definitely on to something super cool and one month later I had lunch with them, and then I joined to Flow-E to look after the lead of the growth and marketing strategies.
When did you initially become familiar with the Kanban method? Why do you think it's so beneficial for busy young professionals?
I've always been employed in the technological world, so the Kanban method is in software development. It's something new to me in general but what was new for me when I joined flow-e was the Kanban method that was applied to marketing. I truly became a big fan of doing everything the Kanban way. I have four reasons why everyone in B2B should start doing thing the Kanban way straight away. Firstly, it's a very visual way of doing things you can visually see all the tasks in your to do and progress columns. Which leads to better task prioritisation. The second thing is no multitasking is allowed. Multitasking is a pro-habit which leads to low efficiency. With the method, you can only do one or two tasks at any given time. The third is no micromanagement because at any given time the leadership should have an overview of what each team is doing. The fourth thing is that you get more tasks done from the right things that you have to do.
What was your experience launching on Product Hunt? What, in your opinion, are the main benefits of launching on Product Hunt?
The first time that we launched on Product Hunt was last year, and we had quite a lot of adrenaline rushing. Then we launched again two weeks ago where we became the product of the day, and we were kind of chill because we were now familiar with the platform and we have built a great community of Flow-e fans. I think the best part about launching on Product Hunt is that you can show your product’s MVP to a huge community, it's a startup community, with makers who will love your product and you’ll receive valuable feedback which is otherwise hard to find. So your products will be exposed to a tighter group of people, who are super supportive and always willing to tell you what they like, what they don't, and what they'd like to see improve in your product, and launch again when you are ready.
What kind of growth has Flow-e experienced since it was founded?
Flow-e has grown as user base significantly, we have grown our active users, we have more than 10,000 users in the last month, which is great. We have been positively exposed to media and the product is featured on multiple tech websites. The most significant growth has been we have been able to gather feedback that's come right for our users. It was surprising to me how much our users are willing to share about their experience with Flow-e and what they would like to see from Flow-e in the future, and of course, we are grateful for it.
How many people currently work for Flow-e, and what do you look for in an ideal employee and team member?
At this moment we are a team of three girls. As I mentioned previously I do everything to spread the love about flow-e and accelerate the growth. Of course, we have super talented friends at the company that always help us whenever we need their support. What do we look for in an employee and team member? Firstly we seek a member, not just an employee. Anyone could fit, as long as the person is willing to learn. He/she is comfortable with accepting and giving feedback. I personally always seek people who can adapt to changes. If that person has the inner drive for continuous improvement then I guess it’s a match.
What's next for Flow-e, as well as your own career?
Right now we're looking for funding to accelerate the growth of the Startup and we are prepared to scale the process of growth. With my own career, I believe that the old school approach of email should die because I believe that businesses need a more innovative and visual workflow to handle the increasing number of email we receive every day. I believe this is a battle I will fight it with flow-e. I don't have a Plan B because I truly believe in Plan A and I believe if you're not a believer, then you're not an achiever. Flow-e is built by achievers, for achievers.