Well, to effectively manage your market you would need to learn how to actually measure it first. So, you need to put together our systems and processes in place to measure.
And, this comes along with learning what the right metrics are or the right KPI´s. We check which our Key Performance Indicators because you could be measuring hundreds of things. But, if you don't measure and gain insight from the right things then, it could lead you astray in your business. So, it goes back to the Prager principle where 80 percent of your output comes from 20 percent of your input. You know, our job is to find what is those 20 percent and let's just keep optimizing that. So, finding these for your business is critical. So, then once you know what to measure then you can hold people accountable with goals that are specific, measurable, attainable, relevant in time out. And, we go ahead and draft these every quarter, using OKR's which are Objectives and Key results. You can YouTube, you know, what are OKR´s. It's a really good read or a video, in fact. And, you know, our company operates this way, Uber does, Google does so, I highly recommend if you have your own startup you hold your team accountable too. OKR´s.
The second question, you know, what makes badging pure space unique is that you know nobody saw this problem before. So, I guess you can say our competitors are hotels and so, it poses a unique challenge in terms of coming up with their own tactics or creative tactics to go ahead and execute from scratch. So, it's very exciting and very, you know, a scientific process driven methodology that we don't use here and, I recommend your startup do the same thing.