So my work as a music executive with Interscope Records and the way I approach partnerships, it goes back to being likeable and not being likeable - where you're doing stupid things to be liked. You know, you just gotta be yourself, and what I mean by that is, hey, you're good at what you do, they're going to find you. They're gonna come to find ways to partnership up with you, and work, and find the right synergies and the right engagements to either do a campaign to do - you name it - you know, based on the deliverables that they're looking for and if it makes sense. But, you know, I think one of the things from Interscope is, you know, you gotta think big. You gotta think big and you gotta be able to put the action behind your thought. So if you have that thought of - whatever it is - it may be outlandish to some people, but if you believe in that thought, hey, go get it. And don't let nobody stop you from going to get it. They tell you, "Hey, I don't think that can be done". Well, just tell them to watch out while you go make it happen. Because when it happens - trust me, it's going to happen - so when it happens, their going to be like "Man, how did he make that happen? I didn't- I remember him telling me that, you know, in a meeting but it never came to execution." And now when you execute they're like, "Aw, man." So one of the things from that in that, you know, culture, that you got to execute and believe in an execution process. And then when it comes to approaching partnerships, you got to have that same vision and the same goal and be clear and concise and be authentic and be you. Because, when you walk into a room and, executives, a lot of times they're going to size you by the time you walk in. But if you come across and make people understand your vision and your goal, by the end of that meeting you'll be drinking tea and shaking hands and... laughing! And having a glass of wine.