Interview with Spencer Galbreath
Founder @ DRI Inc.

Spencer is an American entrepreneur and music executive with roots in Interscope records. He is noteworthy for increasing their market share propelling artist careers. Spencer is the founder and CEO of the marketing advertising agency DRI Inc., a creative advertising, and marketing agency. He has made a significant impact in the world of entertainment, Fortune 500 companies, venture capital-backed startups, and publicly traded companies.
Hi, Spencer! What inspired you to take DRI from an idea to a full-blown company?
Hello, hello, Spencer Galbreath here, coming to you from Los Angeles, California... beautiful west side of Los Angeles. So, let's get right into, LAMA family. So what inspired me to take my company, DRI, from an idea to a full blown company was just the passion and drive I had for myself as an entrepreneur to get in business for myself and to push myself, to motivate myself, and say, "Hey this is my idea". You know, as you know - I don't know if you guys know, but let me tell you DRI stands for Dreamers, Risk-takers and Innovators. So that is what I live by and that's what I like to project with my clients and life and in company. You have to be a dreamer. You have to be a risk taker. You definitely have to be an innovator. So those concepts are what made me start DRI into a full blown company.
What makes DRI unique from other advertising and marketing businesses? Tell us about some of the big names you've worked with.
So what makes DRI unique from other advertising marketing companies? I would say the mantra goes back to: Dream, Risk-take, Innovate. And, me and my team, that's one of the key focus that we look at with clients and we try to implement the missing piece of the brand or the client, and implement our work ethic, our hustle and drive. Because, you know, energy is what feeds off everything. So if you have the right energy from the leader, it flows and it trickles out like water, just like water flow. What are some big names that we work with? Oh, we have a lot - we work from the Taco Bells of the world, to water companies, to athletes, to musicians, to music companies... you name it. Our hands have been in the right pots, thank God. And it's definitely blessed us to open the doors for other opportunities and other activations and campaigns and whatnot... but it goes back. I keep reiterating, you know, you've got a dream, got to go after it, got to risk-take, and you got to innovate. You know, I pound that in my daily routine of life.
What is your main client base for DRI, and how do you recruit new talent and companies? What is the best way to network and make new connections, in your experience?
So the main client base for DRI... it's brought. You know, it could be entertainment sector, it could be technology sector, it could be private investment sector, and it's just all about finding that missing link, that missing piece, that a brand needs and sometimes comes down to having someone like myself or my team that has the relationships to implement that into their brand, into their company. What is the best network and connections in your experience? You know, it's all about relationships and building a solid foundation with executives, like-minded individuals, leaders, world leaders, and being progressive in certain conversation when it comes to business. And, you know, great minds think alike. That's very true. So if you're around like-minded individuals on a friendship-starting basis, that eventually transcends into business relationships and, you know, word of mouth is also a good tone that sets introductions. And for me, if I see opportunity, I'm going to hop on it - I'll personally call, or email, or reach out through a relationship that I may think that knows the brand, and knows a company, and that's how a lot of things come about. You know it goes back to the to the grind-hustle mentality whereas it's like hey, no opportunity wasted. And that's another mantra that I live by as well: no opportunity wasted. You've got to seize each moment, each opportunity, no matter what the time of day. You've got to have that balance, you know, balance is key. That's very important.
How has your work as a music executive with interscope records changed the way you do business and approach partnerships?
So my work as a music executive with Interscope Records and the way I approach partnerships, it goes back to being likeable and not being likeable - where you're doing stupid things to be liked. You know, you just gotta be yourself, and what I mean by that is, hey, you're good at what you do, they're going to find you. They're gonna come to find ways to partnership up with you, and work, and find the right synergies and the right engagements to either do a campaign to do - you name it - you know, based on the deliverables that they're looking for and if it makes sense. But, you know, I think one of the things from Interscope is, you know, you gotta think big. You gotta think big and you gotta be able to put the action behind your thought. So if you have that thought of - whatever it is - it may be outlandish to some people, but if you believe in that thought, hey, go get it. And don't let nobody stop you from going to get it. They tell you, "Hey, I don't think that can be done". Well, just tell them to watch out while you go make it happen. Because when it happens - trust me, it's going to happen - so when it happens, their going to be like "Man, how did he make that happen? I didn't- I remember him telling me that, you know, in a meeting but it never came to execution." And now when you execute they're like, "Aw, man." So one of the things from that in that, you know, culture, that you got to execute and believe in an execution process. And then when it comes to approaching partnerships, you got to have that same vision and the same goal and be clear and concise and be authentic and be you. Because, when you walk into a room and, executives, a lot of times they're going to size you by the time you walk in. But if you come across and make people understand your vision and your goal, by the end of that meeting you'll be drinking tea and shaking hands and... laughing! And having a glass of wine.
What's the best piece of advice you've recieved? What are you most proud of over the course of your career?
So the best piece of advice that I received in my life, in my journey so far up to this point is: Spence - go get it. Make it happen. Don't stop. Be you. Have a little compassion, but, if the door doesn't open on the first try, keep knocking - and if it doesn't open when you knock, kick it down. So, it's just gotta be relentless. You gotta you gotta be so driven and so passionate in what you're doing that you don't get sidetracked from the other things that are happening in life, and, you know, for me personally, I listen to a lot of motivational videos. So that helps me between working out, motivational videos, steaming, doing a lot of things that are positive to help me move forward in life and do things that I have to do for my career, and, you know, just always have to make things happen, pretty much. And what are you proud of? Well, I mean, I'm proud of a lot of things. I think one of the main things that I'm proud of is being able to be in a position to learn from like minded individuals that are 10 times higher, right here, and then sometimes not even where I'm at. But I still learn from different levels of the different stages of business and people in life where you learn. You just gotta learn - you never stop learning... never. So I'm always a seeker of knowledge, and knowing and applying certain things that make sense from listening and learning from all these individuals, with their successes, their failures. So I would say, you just got to keep learning and keep pushing forward no matter what. Remember, don't forget the dream. Risk take, innovate. Those are words of DRI. And thanks for tuning in, this is Spencer Galbreath, signing out.