Interview with Sepideh Razazzadeh
Founder @ DIDOTZ GmbH

DIDOTZ provides growth strategies based on UX Design principles for online branding and search engine optimization using KI Software. The reputation of your company is our business. Each project, therefore, we look at from three perspectives: If the website is user-friendly, how it appears in Google's search engine and how we achieve more efficiency in optimizing the web presence Sepideh is also part of the Factory community in the heart of Berlin: check out their interview with Sepideh here.
When people ask you what you do, how do you answer?
When people ask what I do? I say we are data heroes. We are making the data to benefit their businesses and their users. We are the founder of, I am the co-founder, of Didots, which is helping companies to collect the right data to improve the user experience, and helping the company and helping the users to have the best experience they can have through the digital platforms.
Can you tell us about your latest project?
Our latest project is helping a music venue and recording studio to help understand their audience, manage their events, and also improve their UX and SEO through the data we're collecting.
Has there been a shift or change in your life or work that has led to what you’re making now?
Being a UX designer, collecting a lot of data from users. I was dealing with a lot of data and with the rise of data science and machine learning, I decided to merge these two components together, but one piece was missing which it was my co-founder, which was SEO piece as well to this combination.
What do you think is next for interaction design?
Nates for Interaction Design is the marriage of data science and intelligent design, because basically there are so many times that the interfaces are being used and no matter how many UX designers or interaction designers are behind these designs, there are still always some users who are not super happy about it, and this problem can definitely be solved with smart platforms to get feedback and give the users the best they can have.
When have you felt the most challenged?
The biggest challenge and always for data-driven projects is the amount of good data and that amount of good data because, no matter how much the word A.I. and smart is out there it always depends on the data, the quality of the data, and the quantity of the data as well. So, to make really smart design and to make really good recommendations and predictions and forecasting and all these things, you really have to collect the right data and have a good amount of it and also collect the best algorithm for each of this, and I found this most challenging as easy as it is, and it sounds, Artificial Intelligence it's not that easy as it sounds.
How do you work best?
I work best with people who have opposite ideas of me. They are opposite of me. I'm very, I would say somehow creative in the clouds, not very process oriented. And I really work best with people who have exact opposite skills and mindset and habits and style of me because then I can always challenge my ideas and thoughts.
What do you want your legacy to be?
I want to be the most transparent data person cause the thing that really always scares me and always annoys me is the amount of data that is being collected in a smart way like 'smart way' that we don't know, we don't know why it's used, where it's used how it's used. And also, I would love to use my talents skills that our companies, our projects, and the environmental and sustainability industry because that's all I care about.