When I first started the business back in the early 90s, one of the main problems I faced was the 'woo woo' factor like, "Oh you're gonna talk about all this stuff and none of it's true. We want real world. We want science." Well, interestingly enough it's said that every myth is true on at least seven levels - every good myth - and some of those levels might be: sociologically, physiologically, historically, geographically, geologically - lot of myths tell stories about big earth changes - as well as history, psychology - big in that, particularly with the chakras. And so, being able to tie the myths, and these more esoteric things, to actual real world experiences and empirical evidence and science really crosses that bridge well. Also now, more people are aware of all these things, so I don't have to do that kind of initial introduction or say, "Well this is this, and that's that." More people know about it - makes my job easier. So how do I do outreach for MYTHWORKS is kind of a big combination of things, and it includes speaking a lot and appearing and presenting at story conferences, at film festivals, web festivals and the corporate and organizational world. I've taught high school military cadets and presented at a think tank at Fort Knox, the Advanced Warfighting Working Group, and also at Space conference, on the Boeing workforce development think tank, Entertainment Industries Council, conscious creativity presentations - it's a wide range of in-person or on video presentations, and that does a lot for outreach and then word of mouth does a lot also. I'm fortunate to be working with mythology, because most people are so fascinated by it. They'll tell other people about it, so that's great. And then we also have a monthly newsletter which you can sign up for at the website, and of course social media. So the the outreach is actual going out and reaching out and giving people the information, learning a lot from them in the Q and A and the feedback in those sessions, and then the usual outreach media. So I would say that a combination of good concept that I didn't make up but I'm so happy to pass on to other people, and then just the ability that we all have these days - because of technology - to reach out around the world at any time has made a real difference.