Interview with Kashyap Deorah
Building apps with live location tracking is harder than it needs to be. Developers have to build complex infrastructure on the device, cloud and maps to build simple business applications. HyperTrack
solves this for companies of all shapes and sizes across the world. This way, developers can focus on building what is core to their business and use HyperTrack’s managed service for live location tracking in the cloud.
Connected devices with powerful sensors are on the move around the world. Developers want to build real-time applications that deliver business efficiency and great product experiences. HyperTrack's mission is to help developers build anything they can imagine with live location. They make it possible to build features within minutes and hours, which would otherwise take teams weeks and months to build. This unlocks a world of ideas that are otherwise locked in the hearts and minds of imaginative developers across industries and countries.
Hi Kashyap! Could you please introduce your work with HyperTrack and tell us a bit more about what led to your founding the company?
Hey! First of all, thanks for having me on LAMA. You know, I've spent my last decade in the e-commerce industry, in retail and hospitality. And one thing I observed was: the supply chain of e-commerce is getting more distributed. It's becoming more on-demand. And businesses - not just startups, but even larger enterprises - are looking to make their business assets more efficient and workers more productive. And one of the centrepieces to that is using live location of your business assets to do dispatch, to do billing, to provide a better customer experience. And when developers start building those location apps, it's just harder than it needs to be. You have to build a lot of infrastructure before you can build simple location tracking features. And that's where HyperTrack comes in: we make your apps' location aware within minutes.
We saw that you're currently hiring - how did you recruit the current staff at HyperTrack? Were there any particular qualities you sought out in employees for your unique company and mission?
That's an interesting story, actually! HyperTrack was incubated in India, and then I moved to San Francisco to hatch the company. What we have learned the hard way is that we're building an infrastructure software company, and not an application software company. Businesses are building their applications on top of our platform, and that needs to work reliably - it cannot break. And that's the superpower we optimized for. I found Alex Kishinevsky, our head of engineering, through a customer of ours, actually, believe it or not. The customer was going through a lot of pain with our platform and feeling it quite viscerally, and they pointed me in the direction of Alex, saying, "Here's a guy who can solve it." And, indeed he did. I partnered with Alex last year and he came in, build a team in San Francisco and in Ukraine. Ond our focus was to be really great at building infrastructure and be super reliable.
What have been some of the most unique use cases of HyperTrack?
This is one of my favorite topics - I measure the success of HyperTrack by how many cool use cases are being built, that we did not imagine when we started the company. We have an escort service in Thailand that's using HyperTrack for worker safety and customer experience; we have oil pumpers in the fields of Texas being HyperTracked; we've got a SoftBank-funded grocery delivery company; a ride sharing app in India; a gig economy company in San Francisco; tracking restaurant workers. We've got a courier company with thousands of vehicles delivering packages in Canada. We've got a food truck company in Utah using HyperTrack. I can keep going on and on!
HyperTrack streamlines the implementation of live location tracking services. What other aspects of the development process are being streamlined today?
Look, HyperTrack has built a live location tracking-managed service in the cloud, but the larger phenomenon here is the API economy: more and more developers are using APIs to build their apps with. This way, big developers can focus on what's core for their business, and use best in breed infrastructure software for stuff that's not core to their business, and yet, an important enabler for their business. So, HyperTrack itself, we use at least a couple of dozen paid APIs to build our software with. We are an AWS shop, and recently published a blog about how we built a server-less architecture using AWS-managed services. And that trended on Hacker News, we got a lot of love from the developer community for sharing our approach, and that tells you a little bit about how developers are looking to streamline their processes these days.
What's next for your work with HyperTrack, and what will be your main focus throughout the next year?
Well, to be honest with you, we've been spending all of this time so far in preparing this primordial soup, so to speak: we've been cooking it so it tastes just right before we serve it up. So early customers have been with us for a while, for a year, or two years in some cases, and we really prepared this soup in partnership with them. And the next twelve months are going to be about, it's going to be about growth. It's going to be about serving it up to more and more customers - going from tens of customers to hundreds, and then to thousands of customers. Thank you for the opportunity to to share our story on LAMA. Thanks!