So, Baz and I started Vampr in 2015, quite simply, because as two people who had worked our whole lives in the music industry and made some money from it, we had to endure a similar pain point, which is: that it took us, in both of our cases, about seven years to find that right network; that right group of people that would propel our careers and take us forward, to allow us to make a real living from music. And it's a really, really difficult thing to do - it's the number one barriers stopping people from viewing music as a tangible career path. So we looked at the landscape of music and we said, "Well, technology has made it cheaper than ever to record. It's easy to distribute and publish your music, even grow a fan base. All of this is easy, thanks to technology." But what technology hasn't done is help solve that problem of putting you in the right network, introducing you to that magic person, or group of people, who will transform your life and really help you make a living out of music. As far as my experience from running a record label played into that, I think running my own label for 10 years absolutely prepared me just for the challenge of running a business full stop - and I'm talking about the real mundane stuff: compliance, spreadsheets, tax returns, flow through stuff, dealing in multiple jurisdictions etc.. That's what my experience running my own label prepared me for, is the almost the mundane elements of business - but also, actually, coordinating personnel. When you run a record label and you distributing, let's say a track in every country in the world - you've got press people in Europe, you've got press people in North America and Australia - so you're you're always dealing with multiple groups of people and multiple teams and, really, the role of a founder, especially of a tech startup like Vampr, is people coordination in some respects and people recruitment. So that's absolutely what my prior experience as the head of my own record label prepared me for.