Personally, I'm about to make the move from Auckland, New Zealand my home and, the founding of this business to Australia, to build the next phase of the business for us and then, determine which is the next best market for us, so, that's the market.
In terms of sectors, we strong in financial services. So, that's where we'll focus on bigger markets such as Australia and, that's likely to be the case in North America, for example, and also continue on retail growth as well.
Talking about the product and the platform, that's when things get really exciting. So, there's an opportunity for us to be and do much more on behalf of our customers and act as a conversation hub inside the organization, so, what that means is, as act as a central point where all of the different feeder, feeding points across the organization such as, email, telephone, web forms and, obviously, conversation agents, chatbots are being processed and being stored in one location and then, actionable insights are able to be extracted based upon thematic analysis and then, some sentiment analysis and then, the organization can act and make some interventions to enable better delivery of customer experience and, creation of products and, all this amazing stuff. So, a really exciting year ahead of Ambit.