You're absolutely right that every company's SEO and digital marketing strategy is slightly different and, especially, types of businesses have very different SEO strategies and needs. And, same on the social media side. So, B2B business be very different from a B2C business, just because what you're looking to do, generating leads is very different from just going for raw user acquisition and getting thousands, tens of thousands millions of people.
So, how we do it when someone comes into Credo is, we have a phone call with them and, go deep on what their business is, what their team structure looks like, what they're currently doing, their experience in the channel.
Ask them about other channels that they thought about, Are they doing it?, Are they happy with it? I asked them about their budget, to see if their expectations are aligned with that. Really, what we found is, the things that make a client successful, when it comes to doing SEO or doing any kind digital marketing is, Do they have the budget to compete in their market based off of how competitive it is? Do they have a team in place that knows what they're doing? and, Are they able to work effectively with an agency or a consultant? So, when we talk with someone that's had bad experiences in the past, we dig into that a little bit and we ask them, Why do you think that fell apart? were they unable to deliver because they couldn't meet expectations, because they didn't communicate well, because the client didn't communicate well and, really try to understand what made it not successful in the past and, why they're looking again.
So, that's really the most important part. Obviously, it helps if they have a base set. If they have a base of knowledge that sort of thing but, a lot of that can be solved through good consulting, good strategy and, you know, enough budget to make it happen and also, enough time to get it done and, to really show results. So, we really try to spend time with each client understanding who they are, what they're looking for, what they value in someone their work with, how they communicate. So, culture as well as qualitative and quantitative and, that really helps us be successful in getting companies matched up regardless of the industry that they're in or, the type of business that they are.