Interview with Jesús Suárez
Senior Motion Designer @ Battle Medialab & Self Employed Freelance Motion Artist

Jesus Suarez is an award-winning Senior Motion Designer & 3D Generalist based out of Boca Raton, Florida. Born and raised in Venezuela, he developed a passion for graphic design when assisting to Engineering school; soon after he decided to switch careers and pursue one in the digital arts he discovered Motion Graphics and a new chapter begun for him. Passionate about his work, he aims to create compelling and story-driven visuals with the ultimate goal of inspiring his viewers. He is always looking forward to learning new techniques and tools, collaborate on great projects and meet new people. "I am a Motion Designer/3D Generalist with more than 7 years of experience under my belt. I've worked both in Studio and Freelance environments and I always strive to create engaging and compelling content."
Jesús, what do you like most about your work in 3D and motion design? What aspects of this work are challenging?
I think what I like the most about 3D and motion design is you know, having the option and the way to play with textures and lights and camera angles to find a way to define a story and convey a message, find creative solutions to problems, whether it's from a client that has a problem that needs to be solved in a creative way or displayed in a creative way or if it's just me trying to learn a new skill or just freely play with 3D to find myself or define myself as an artist.
Jesús, what do you like most about your work in 3D and motion design? What aspects of this work are challenging?
I think what I like the most about 3D and motion design is you know, having the option and the way to play with textures and lights and camera angles to find a way to define a story and convey a message, find creative solutions to problems, whether it's from a client that has a problem that needs to be solved in a creative way or displayed in a creative way or if it's just me trying to learn a new skill or just freely play with 3D to find myself or define myself as an artist.
Where do you go for inspiration? Have you seen any particular campaigns or commercial work lately that is inspiring?
So for inspiration, I use to go to sites like Abu Zeid on from up north or always through the computer, but lately, because of the, you know how easy it is to just grab your phone and find something on social media like Twitter or Instagram. I've been doing that. Another site that I use a lot is Pinterest, I keep boards with inspiration for future projects or when I need to check for inspiration and anytime that I find something online that strikes me as inspirational I try to save it on Pinterest and keep it there for future reference. There is a video that I saw from a sponsor not long ago for Cristiano Ronaldo, that it's all 3D, it's really well done, it has Cristiano's voiceover and, to me, was really striking, the colors, the textures the simple camera move that it has. Everything is really simple but effective and it creates an emotional response or, at least, it did that with me which I think it's ultimately the focus and the objective with arts, just to create an emotional response.
What past piece of design or your's are you particularly proud of?
One of the latest projects that I was able to work in it's for a company called Cognates and the video was about AI solution for factories called Viti which is based on deep learning of machines. It was a real challenge, we tried to do everything in 3D and incorporate another style of graphical UIs to convey the message of the product. It was really well received, it has been featured in a couple of places online, especially and more specifically, on Behance in the Motion Gallery, which was a big success for us. So I would say that's one the ones I'm particularly proud of as a work as a team. And if it's something that I worked on myself, it's my submission to the 2018's X Particles challenge for the company in Incedium, they make a plugin for Cinema 4D that I use called X particles which is a particle system, and my submission, even though I didn't win, I was pretty really pleased with the outcome and I think it's been really well received too, but I think the most important part of it is I'm really proud of what I've achieved.
Who else is on your team at Battle Medialab? What characteristics do you look for in your team members?
Right now the Battle team is composed of three people including myself, so we're a small company where we always try to go above and beyond with everything that we do. And, as far as characteristics, I guess it would be somebody that can wear many hats, because like I mentioned we're a small company so we all get to wear many hats when it comes to video production. And somebody that's open to different styles, and it's not afraid to dive in into like new skill sets and new software and pretty much somebody that's easy to work with. You don't want somebody that's a constant problem when it comes to communication and taking criticisms. Taking criticism is a big part of the industry and what we do, and you have to be able to take it professionally and use it to just elevate everything in your designs or motion designs.
Take us through your design process for a 3D motion piece.
So for this process, it usually starts with research. I do a lot of research and gather as much reference as I can. For this I use Pinterest a lot, and I use another software called PureRef that allows me to just keep like a board on my desktop, on one of my monitors and you know, in there I can just copy and paste images from the Web, and it's a pretty good resource. After that, it's usually, doing an animatic, no textures, no lighting just focusing on the 3D modeling, if there's anything 3D modelling, and camera moves and the overall look of the piece. After that, it's, of course, going into texture and finesse with lighting and camera angles, and any compositing after that, if it's necessary, and usually, I try to collaborate with sound designers, because I'm not a sound designer, and after that, it's just trying to post it to social media and try to get it to the most amount of people possible.