Interview with Frederick Lee
User Experience Designer @ Digital Pulp

Digital Pulp is a New York City-based digital agency that builds businesses and brands online. Founded in 1996, they have a track record of effectively building brands online and are dedicated to making “Great Things Happen.”
What is your creative process? What are the main tools and softwares you utilize to create?
I look at a lot of design inspirations like Behance for visual design, FWA, or, or sing inspiring for design layouts or web layouts, or Medium for UX trends and Code Pan for coding, and, I mean anything can inspire you like inspiring photographies nature or cable design or anything that can help to develop my visual design concept. I usually start the design out by either drawing on the paper or literally jumping right into the screen. I use the design tool called sketch. I build a wireframe and visual design with a sketch and I build a site map with a program called a Sleek Pen and after we have a solid design we create this interactive prototype by using a program called either Flinto or Principal. It's a really great tool for adding life into your design.
What design awards have you won? How have winning these awards shaped your career today?
My work has been recognized by several design awards, such as Adobe, Behance, Graphics, American represent awards and so on, and it helped me a lot to expose my work to many fellow designers, recruiters and directors out there. And he gave me a lot of confidence to move forward to find really cool design projects and design opportunities. I'll say my most memorable design of all was my Phone Kanow was featured on Behance and luckily I could have a lot of attention from it so I could talk to many great designers from many different countries and collaborate and learn a lot of the great design lessons and core devices so that I can shape my portfolio better and find a better way to achieve my dreams.
Hi Frederick! Could you please introduce your work as an experience and product designer and tell us a bit more about how you started working in the field?
Hi everyone I'm a product designer/ user experience designer. I've been working on many digital products for universities, corporates, non-profit organizations. I always work with producers, developers, fellow designers, directors, and marketing teams and so on. And our job is to figure out who is our target, and if it knows they are targeted, we figure out users needs, and their pinpoints, and to solve that we build this blueprint of the final product like a wireframe, user flow, inserting prototypes, and site maps and finally visual design and we constantly talk to developers to hand off to our designs, and even after the launch the constantly do quality assurance testing to figure out if there are any usability issues, or errors or bugs and stuff to ensure the product works very well. I started working as a user experience designer, first when I graduate graduated from university. I worked on the Annual Report for Pfizer and it was a really interesting project, It was a year-long project, I learned a lot about UX principles and especially about collaborating with clients and teams. And since then I've been working as a user experience designer.
What are some of the biggest ways in which the field of user experience design has changed or shifted in recent years?
I have been working as a user experience designer for almost four years now but even in this short period of time, there have been a lot of changes in the U.X. design world. I would say there was significant change would be many companies and design agencies are moving forward into Database design like they're looking at more analytics, doing more user interviews more user testings so that they can find any details that they have been missing and find where users needs that they can solve the problem. Also as new technologies are emerging like machine learning, voice recognition, Chatbot like this kind of stuff that they are making the range of that user experience even broader that they are not limited in two little screens anymore it's more about designing for holistic user experiences and designing for accessibility has been growing over time in order to target even broader group of users since there over one billion people worldwide who have a disability, so many designers are striving to design the guideline and make product more accessible to users and more like everyone and there are great examples like WCAG and Apple, accessible site so check it out.