So this is a fantastic question, I love this question.
The reason is because it hits on that pin points and hits on why we created Paperform. We have a slogan it's Easy, Beautiful, Yours and they're also the points that differentiate us. Paperform is easy to use, so we have a free text form editor, that means that you come in like a word doc, you start typing free text or whatever copy you want for your form and then you can insert elements, whether it be a question an image a video even HTML to embed something, whatever you like, and people have been programmed to think that drop and drag interfaces are the easiest way to operate and they're not always and definitely in the case of form builders they're not. So our editor is very fast, very easy to use. Being beautiful and being yours go hand-in-hand, but being beautiful is not just about being pretty, it's about engaging, when you have rich content when you have images that engage people, you get a response. Forms aren't just administration, If they're just administration, people will look at them get bored and move on, you really need something that engages with them, and we allow you to have a very high level of customization.
The other thing as I said goes hand-in-hand is that they're Yours, so because they're very customizable, they're not jarring on your web page, if you want to embed them or even just to be shared as a stern stand alone page, people can really say that it's your brand, and that really generates trust, and again gets a better response.
And then finally I'll add to that is that we're incredibly robust, you can create anything from payments really rich e-commerce pages to very simple questionaries, is it's completely up to you. It's very robust, and very brandable tool. Which is exciting.