Interview with Christopher Babson
has trained thousands of managers for hundreds of companies with quantifiable results. He has sourced, underwrote and managed well over $1-billion in corporate alliances with C-suit execs as a Fortune-20 Vice President.
Chris radically changed himself and his career several times, succeeding at high levels each time. He has gone from high school druggie and drop-out, to acclaimed stage/film/TV actor, to 30-year old first-time university student, to top-20 MBA, to Fortune-5 VP under Jack Welch, to successful entrepreneur/CEO, to acclaimed trainer/speaker.
What user demographic is Peak Performance Leadership most appealing to?
Hey friends, how are you? I'm Christopher Babson and I'm the founder and CEO of peak performance leadership and this first question is 'what user demographic is for leadership most appealing to?'. Well, the short answer is you obviously would have to ask people but with the demographics studies show in Google AdWords and in Youtube is that the demographic age-wise of 24 to 35 is the largest single group although it's certainly not a majority. And then it's 35. There is a 35 to 45. So it's those two demographics that are largest. Those two demographics I forget offhand but they probably make up I would guess about 60 per cent of or a little bit more client base. Interestingly when you get down to like the teenage up to 25 it's overwhelmingly males, 75 per cent males 25 per cent females. But then by the time you get into your 40s it's roughly 50/50 male and female. Those are the demographics, other demographics don't break down in to and I focus my business, has focused on the United States, Canada and the United Kingdom.
Who are the ideal users of Peak Performance Leadership? What is the main problem you hope to solve with the startup?
Ok, the main users in peak performance leadership are corporations and on the other hand, also individuals, obviously individuals within corporations, corporations and mostly entrepreneurs, although it can be anyone it doesn't have to be an entrepreneur. The problem we help them solve is we give them greater knowledge and skill. We give them tools and techniques to hack their unconscious neurophysiological brain in mind which science shows is where our habits or beliefs, our mindsets and our skills all reside and we give you through practice, through education practice we give you reliable science-based strategies to hack your unconscious brain and create new mindsets, new attitudes, new behaviors, new skills and new heightened level of action on a consistent basis. So that's what we provide for you the human being is psychological and physiological, and our tools are science-based in neurophysiology and in neuropsychology and in the science of adult learning, and we access our subconscious brain to again begin facilitating changes there which is where all of our habits, our skills, our behaviours. You think about when you've driven and you go 5/10/15 minutes and you realize "oh my god I had no conscious awareness, where I've been or what I was doing". That's because your skill for driving exists in your subconscious brain. So because you didn't encounter any you haven't previously encountered situations you were able to drive, had you encountered something sudden and dangerous you've not experienced and perfected you would have an accident. Well, our skills are all in our subconscious brain so we will access it and help you develop new heightened optimized self, professionally and personally.
How would you describe the typical Peak Performance Leadership user? Who is your main target group?
Well, other than UCLA where I teach leadership and it would be then corporations where I teach both leadership and peak performance, human optimization and then also entrepreneurs, predominantly entrepreneurs, it can be any person really that wants to develop themselves to get more out of themselves, out of their life, personally and professionally. They tend to be more entrepreneurs. So those would be the two primary user groups, corporations and individuals mostly entrepreneurs. Those are my main target groups.
What's some good advice for anyone thinking of launching a startup?
Some good advice to anyone wanting to launch a startup. Well, there's no lack of advice out there. But number one, stay confident, know yourself, know where you're going, have a clear compelling vision of your purpose in life and say absolutely true and confident in yourself and in that vision. Now, be flexible because your vision may end up leading you somewhere else if you stay true to it. It may, in fact, end up looking different than you imagined today. That's OK. You just have to have that clear compelling vision because that's what will pull you forward and drive you forward in a very specific direction. And again that direction may end up taking you somewhere else that is your true ultimate purpose, be confident in yourself and in your vision. Do not be confident, but do not be so confident that you neglect or abuse other people. It's all about other people, our service to other people at the end of the day and I know that's a cliche these days about serving others, our contribution. But the reality is you think about any job any private or any business that exists they exist because they serve other people. And the other thing I would recommend is keep working on your technical skills but also work on yourself because you are your instrument of success or failure. Work on yourself, your mindset, your beliefs, your attitude, same as mindset your inner motivation inspiration of self and the inspiration or the motivation of others. Work on those things constantly. Never stop. Always work on yourself.
How exactly did you get from a high school dropout to where you are now?
OK. This is a long story and I will have to keep it short. How do you go from being a high school dropout to where I am today? I left home first when I was age 14. I grew up in a, I know it's a cliche, I grew up in a highly abusive home emotionally and physically. And by the time I was 14, I had serious drug use and an explosive destructive family. So I left home when I was 14. I spent time in a drug clinic, dropped out of high school went back to high school and graduated dead last in my class of 365 and accidentally attended junior college after that and became interested in theatre actually, became an actor in New York City. By the time I was 29 I had a passionate desire to get an education because of my childhood and lack of education. So I drove my motorcycle from New York City to Los Angeles and where I set up residence and I knew after a year a California resident, I would then great education at a very low cost. So the first year I was in L.A. I was on a number one TV show part of the year, I was in a critically acclaimed play the entire year, so the acting was going great but I had a passion to get an education. So I quit acting to get an education and struggled at first but I got my B.A. with honours at UCLA and then my MBA from Purdue University's top 20 business school. I became a Fortune 20 vice president in corporate finance banking and business development, developed well over a billion dollars in alliances with CFO's of Fortune 100 companies that started and grew my first company that I saw building management group and now I train and lead, train in leadership at UCLA and I trained in leadership and performance in my own seminars and in putting together e-products. So that's it that's in a nutshell. How I went from high school dropout, homeless at a young age to where I am today.
What would be your advice and tips generally to someone creating a startup?
I see a lot of advice and tips I could offer people other than what I've just said. I would say understand that our neurophysiological brains are engineered through evolution to work against us. We have in addition the optimism bias that I talked about. We also have what's called negativity bias and it's a neurophysiological fact and phenomena. Our brains evolved over generations over millions of years including our ancestors to first and foremost scan the environment looking for threats, scan the environment constantly looking for danger things that could kill us. Well, that has stayed with us. Modern society is relatively new and we have not re-engineered our brains to evolution. We haven't had time to make us more positive and resourceful in modern societies. So the moral on the story as I understand that your brain is working against you it all tend to make a bigger deal out of negatives in a smaller deal out of positives. Stay true to your passion, stay true to your dream. Stay true to yourself, stay true to serving other people, believe in yourself. Don't give in to the natural fears your brain will have. Don't give in to its desire to play it safe and survive on the savannah a million years ago 500,000 years ago. I understand your brain is working against you and there are tools and systems and techniques you can use to hack your unconscious brain to make you more positive, more optimistic, more resourceful, a better mindset, better higher habits and behaviours and skills so keep developing yourself, believe in whatever your widget is, whatever product you've come up with. But you are your instrument of success and you are your instrument of potential failure. Work on your instrument of success because it is up to you to make it happen and you want to be the most optimized the best human being you can be.