I think outreach in branding is changing a lot more today, because people want to know who you are. And with the platforms like YouTube and Facebook and podcasts, it gives people opportunity to look into your life - like the real you - because you're out there, you're creating content about you and your personal life, and this is helping you build a personal brand. I think for me, because I'm on podcasting and I'm out there with the microphone, people see me. I'm on location, I got the microphone - that becomes my personal brand, that's my community outreach, that's how I'm reaching out to people. And so now people are knowing me by Good Morning Gwinnett. They know it's my podcast, they know it's Audrey, she does this and they're telling other people, "Oh, contact Audrey, she does a podcast called Good Morning Gwinnett." All a part of this personal brand that I'm building. I think when you put yourself out there a little bit more on the forefront of what you're doing, it gives people the opportunity to connect with you more, the real you, they find out you know what you're doing your personal life. They look at your personal brand. You know I know a lot of times you use social media, we talk about family brands and things like that, but the fact that you stream live right in your office - like I I did a livestream recently right from my office, and people got to got to see my bookshelf. Like I got a ton of books, and that's only part of it, but now they can see - OK, she reads. Oh, she likes elephants, that's my elephant behind me. I love elephants, I love butterflies. It gives you the opportunity to let people get to like and know who you are, because there's an old saying - it may sound cliche, but people do business with people they like and know - and that's the truth. And so being able to get on video and get on a podcast, give people the opportunity to to learn who you are, to learn more about your personal brand, look into your life. I did a video with my granddaughter recently, and people love that video! But I had to get in there and say something to my group that's on Facebook, and I have my granddaughter at the time and I said, "Listen, we're gonna go live!" So outreaching and telling people your story, sharing a story is a great way for you to, that's how things are changing.