Interview with Ash Brown
Spreads positive insight through social media marketing, podcast broadcasts, blog articles, speaking engagements and television programming. Coordinates original digital marketing campaigns. Demonstrates the ability to craft tweets, Facebook posts, and live social coverage that people want to share and encourages and incites engagement. Learn more about Ash here
Hi Ash! Could you please introduce your work with Ash Said It and tell us a bit more about what led to your founding the blog?
Hi guys, my name is Ash Brown, founder and CEO of Ash Said It LLC. We are a blog, a podcast and I'm also a full-time entertainment MC. I do a little bit of it all. It really came about by chance and taking a leap of faith and trying something that I had never thought was possible and entering an industry that I didn't really know that I suited. I went off to the military one day, my mum passed away the next day, I came home and I didn't know what I was going to do, I had no clue. A friend of mine suggested I start a podcast show again. I replied saying I didn't know if I wanted to do a podcast show again, I've done that before and it didn't really work out to my benefit. I started it and now five or six years later, we have over 1,300 episodes and half a million streams worldwide. The podcast has been a huge blessing for me. It was a way for me to really exhale and refocus my energies on good positive things and try to do my best to grieve properly, put some good energy out there and make some people smile.
What have been some of the main topics and and guests you've featured on your podcast?
The podcast has had a number of evolutions. It started off with me venting while I'm headed to the gym in the mornings and talking about myself. I didn't have a focus. I didn't know what I was going to do, I didn't know what I was going to talk about and if what I was going to talk about was going to make a difference. Somewhere along the lines I got approved for I Heart Radio and iTunes and Google Play, and all those heavy hitters. When I started to get accepted by them, it made me realise that I had to actually focus the show and keep that focus. The main principle of the show is positivity. It's got to be positive vibes. I'm putting some positive energy out there even if it's just me talking to myself. There's got to be some kind of positive energy, motivation and encouragement on the show. Those are the episodes that make a difference and when I'm fortunate enough to have guests on the show, I make sure that beforehand I speak with them and we have a clear understanding that we're talking positive, no debbie downer. There has to always has to be positive energy, focus and motivation. That's how we do it.
How has having your podcast and following influenced the other facets of your career?
Having the podcast has changed my entire outlook on life. This is because when I started the podcast initially, I was thinking of it as putting my thoughts and words out there and not really having a focus. Then, when I started to get downloads and when the streams started to go onto the different companies and everyone was starting to stream the show, I realised people were paying attention. It made me come to terms with and understand that I matter. People want to hear my voice. Not everybody, I understand I'm not everyone's slice of toast. I get that about myself. But at the same time, there are so many other people out there that feel as though I make a difference and they love listening to my shows and love listening to me. Having the following that I have, it's just been amazing and phenomenal. I'm so thankful and I'm so grateful because I keep on getting picked up in more and more different markets and people are hitting me up on email and following me on social media. This makes me realise that I do matter and I do make a difference. That is really how the podcast has curved the way that I see my life, my career and my future.
What did your time as a television host teach you about building your audience and brand?
My time as a television host taught me so much. I learned a lot about markets. I learned a lot about branding and I learned so much more. Being in the southern region and in this market, it's really important to understand your audience. What I had to understand and come to full terms with, was my podcast audience was completely different from my television audience in the way that they received information. They interpreted things differently. They took things out of context. It was very interesting to see the dynamics between the two worlds because they were literally day and night. I had a lot of my podcast people that would support the show and would download it and tell me about it, give me criticisms, or tell me how they love the show and whatever the case is. On the flipside of that, the people that I found as part of my television audience, were not as receptive to me. I know I'm not everybody's cup of tea and you can win some and you can lose some. That's how you play the game.
What's next for your podcast and your blogging career? What will be your main focus for the next year?
What's next for my podcast and for my blogging career? I've got a few projects in the works and unfortunately, I can't discuss them right now. Definitely look out for a new direction for the brand on the website, podcast, blog and MCing gigs. There are a lot of things on the stove that I've got cooking up. When it's time to make an announcement I'll be sure to share that with you guys first, because it's going to be phenomenal. I can't wait and I'm very thankful for each and every one of you guys and everyone who supports me on a global scale. Whether that by supporting any part of the company or any part of the brand. Thank you so much for everything. I really appreciate it beyond words. The best is yet to come. I'm super excited about this upcoming year. There are some amazing things in the works and can't wait to share them. If anyone tells you that you can't do what you want to do, you look them square in the face and tell them don't believe me, just watch what I do. Watch me make it happen, watch me make history. That's what we're doing this for, the history books. Social media is nice but real life is way better.