Well, let's take this question a little further back. Instead of what must they take when a crisis or emergency happens, let's take them before the crisis happens, and that is essential for an organization to be successful in mitigating a crisis, and that is having a plan. Having a plan before anything happens, and that would be a crisis communications plan, where strengths, weaknesses, opportunities, and threats are reviewed, scenarios are created. And from there, you build as to what would your response be to those scenarios. You would need a team of, a crisis team to be gathered, and trained, and drilled, it would include legal, the CEO, whoever provides your services, and then from there, once a crisis happens, you already have a set plan, and it buys you time in order to investigate the real situation, the real crisis. You can't plan for every crisis, but what you can do is train yourself as to how to respond to the crisis in an efficient and effective way. So, once a crisis happens, what you do is you activate your crisis communications team, and from there, you use your plan to manage it effectively.