Interview with Albert Kirk Iversen
was founded in 2015, it has had great success with the sole purpose of delivering health and wellness through bringing massage therapy to people instead of people having to go to clinics – saving people a ton of troubles, money and time. We deliver massage whenever to where ever – in people’s homes, at the office, in the hotel – you name it.
Hi Albert! What led to your founding RaskRask back in 2015?
I've been a professional poker player for 15 years which is a really great lifestyle. It offered freedom and good money. But, I got to a point where it just didn't make sense to me anymore. I'd been really passionate about it from the beginning but over time I saw it as just a game and the game was not exciting to me anymore. I wanted to do something that was more meaningful and with other people. Starting something and being an entrepreneur meant a lot of sense to me. Then I had this experience of needing to see a massage therapist and being confused with all these small players not knowing what the difference was, not knowing who was qualified and I found it really inconvenient to make a booking and to actually get to the clinic. That's the idea that sparked everything. I wanted to make it about the user and make it user-centric rather than it being a confusing process. We started looking at how we can help users relieve stress and pain in the most convenient way possible with an on demand solution for massage therapists.
How has the company grown or changed since it was first founded? What has been your biggest client base?
We had a lot of lessons to learn from the beginning both from the technology side and on the business side and with the customer experiences. I think it took longer for us to get up and running than someone who has more experience. We started out locally in a small town to influence the technology and concept and in order to get user feedback. I think it took one and a half years before we were ready to actually scale it out to the rest of Denmark. That's when things really started growing for us. That's where I think we grew a thousand percent in that first year. That's obviously from very small numbers. Currently, I think we're growing 10 or 12 percent each month. It's a really exciting time for us. A lot of our customers are women, many of them are either pregnant or have had children recently, who find it very inconvenient to get out of the house so we can help them with massage therapy in a way that they cannot be helped otherwise. We are also seeing a lot of growth right now in B2B where we can make it much more convenient and flexible than any of our competitors. We can also create much better tech for them to create something that lives up to what they need. Every business has has their own needs. That's also very interesting and a market which we're working on right now.
What is the biggest asset of your experience as a professional poker player?
I think my biggest asset from my background as a professional poker player for ten years, is the fact that in everyday poker player life you experience so many losses. That's kind of part of the game, you win, you lose. Sometimes you just lose again and again. You get used to the feeling of losing which I think a lot of everyday entrepreneurs experience as well. There's so many projects you're passionate about and dedicated to but things can and do go wrong. You have to fix them or you have to find a new solution and that's part of the fun as well. But, sometimes that can be really emotionally draining to just keep on having to get yourself up again and again, after getting knocked down. I'm I think I'm better at that than most other people. I think another is decision making. I think most people with decisions think in narratives, they think if I do this then this will happen. As a poker player you learn to think statistically. That means thinking of the different scenarios that might play out and considering the percentage chance for each scenario happening. Then you prepare yourself much more both emotionally for these bad scenarios playing out, but also planning ahead. It means you're prepared for anything that might happen and you're not shocked and with whatever happens you figure it out.
What is the USP of RaskRask? How did you define a niche for yourself in the market?
There are quite a few unique selling points of RaskRask. One is the trust that we can create as a bigger brand compared to smaller, local massage therapists, which is kind of the alternative in most of Denmark. We are a bigger brand but our customers know that we have looked into the different therapists that we have on-board. We have background checked them and made sure that they live up to our standards. One other thing is that we come to people's homes, meaning that it's much more convenient, they don't have to leave and get stuck in traffic. They can relax in a different way being at home. Even though we do come to people's homes which is obviously a much better service, we can still do so at the same price because we save the costs of the clinic and because we base it on having specialised people doing all the marketing and economies of scale. Then we can provide much quicker bookings and offer bookings in the evenings and weekends where it can be hard to find times in other clinics. That's basically because we have so many therapists on-board. I give them full freedom as to then they want to work and some really prefer working in the evening or weekends or, they know that they can get to help more people if they choose to make themselves available at this time. That's definitely a unique point. Then the whole customer experience we offer is a major point. From the first ad you see, to searching for us, to visiting the website and to every part of communication you get after, it is fully designed to give the user the best experience possible.
What's next for your work with RaskRask? What are the main projects, partnerships and services you'll be focusing on throughout the next year?
Right now with RaskRask, we are working on quite a few things. I think all entrepreneurs always are. One thing we're working on is de-risking the whole concept and the platforms both legally and technically and from a business model perspective. We are also working a lot with the customer journey, making sure that every single aspect of it is five stars to make sure that everyone always has a great experience with us. We also want to set up the perfect team that's ready for the scaling. We expect this to start in around half a year which will focus on growth. I think there's so much potential in the massage therapy market in Denmark. That's kind of where we're still focusing. After that, we might either take it to neighbouring countries, including Norway and Sweden. Or, we might start looking into going into other areas within the health services in Denmark. That could be personal trainers or nutritional experts. There's many ways to go with this, but right now we're just taking one step at a time and then we'll take it from there.