Interview with Daniella Genas
In honor of International Women's Day, we at LAMA wanted to share an interview we did with UK entrepreneur Daniella Genas. Most recently, she founded Genas Enterprise Consultants, which "empowers aspiring and developing female entrepreneurs to think big, take action and keep pushing." Daniella has devoted her career to mentoring and coaching young entrepreneurs, and helping them make the most of their business endeavors. She has also worked with students from disadvantaged backgrounds to encourage them to start their own businesses.
In 2009, Daniella founded Aspire4u, her first company. With Aspire4u, she trained, mentored, and coached over 2000 young people in the world of entrepreneurship. She is also an alumnus of the Goldman Sachs 10,000 Small Business Program, as well as a Big Venture Challenge Winner.
Daniella knows that sharing knowledge is the key to opportunity, and we at LAMA couldn't agree more.
Check out our exclusive Q&A session with Daniella:
What do you think is the biggest challenge for young entrepreneurs today?
There's so many challenges, I think one of the key challenges is [...] mindset, how to have this winning mindset. A lot of young entrepreneurs that I come into contact with have this feeling that there's always someone who's going to do it better, and that may be the case. But you are unique and you do things the way you do, and people will value that. It's about believing in you and believing in what you can achieve and being confident, and not letting the fact that you're young make you feel inadequate. Your youth is one of your greatest assets. You can move quicker, you have more energy, and the older you get the more you realize how valuable being young is.
What advice would you give to young entrepreneurs to systemize their business effectively?
Often, when I tell my clients their business needs to be systematized, they get very panicked and think this is a very overwhelming task. And it can be quite daunting, since essentially what you're doing is documenting every single task in every single area of your business. However, it's such a beneficial thing to do, because it means that you're easily able to scale up your business, and you're able to hire staff and train them very quickly. [...] You need to look at the key functional areas of the business, your marketing, your HR, your customer services, and document the tasks associated with each element of the business.