Interview with Sven Neitzel
Co-founder & Lead Designer @ LooC

Many treatable eye diseases go undiagnosed until it’s too late, and most people will suffer partial or total loss of vision in their lives. LooC supports patients and doctors by providing data that can be used to detect disorders early and prevent blindness. They want to help people keep eye on their visual health and detect common eye disorders early. With ophthalmological expertise, innovative technology, and a user-friendly design, LooC has developed a series of tests to make your vision easy and fun.Check out the full interview with Sven Neitzel:
How do you manage to inspire yourself and think of new ideas?
Actually different personalities inspire me. I like when people open up their minds and use their imagination to create something new. Doesn’t matter if it’s in design, tech, music, or even my own friends. But for design specifically, music plays a big role in my life. Music makes me more sensitive and aware of the details.
You have worked in Rotterdam which has some iconic post-modern buildings and art spaces. Did living there enhance your ideas and design approach?
I have to say Dutch design in general is a big influence in my work. I am really intrigued by bold, colourful design. In the past, I was lucky enough to work for Thonik and Studio Dunbar - two of the most impressive design companies out there. I also like that Dutch society does not question design and automatically accepts the benefits that design brings to the table. Achitecture-wise, I’ve always liked the Delftse Poort next to the central station in Rotterdam, which was once the tallest building in the Netherlands. It reminds me of the Federal Building in Chicago, designed by Mies van der Rohe. What makes it outstanding is it’s completely covered in black glass, so at night, the building just disappears. The idea of a vanishing building is great.
What's next for LooC, as well as your own career?
So the next step would be to make LooC an approved medical tool. It is also really important for us to make these tests available in remote areas, where you don’t need to have a doctor sitting next to you. So we’re looking for partners to make this possible. Right now, we are just in a few markets for testing purposes, so we would also like to release LooC in more markets as we mature. So thanks for listening. Watch out and stay healthy!
Who are the ideal users of LooC? What is the main problem you hope to solve with the startup?
First and foremost, we want to give the opportunity to as many people as possible to take a test and check their eyesight. After that, we want to help patients and people who need frequent support with their vision. This is why we also have a feature where people can review their eyesight history over time, and share this with the doctor. And, LooC was developed together with an opthamologist to improve the relationship between the doctor and the patient. This way, the patient can take more standard tests at home, and only visit the doctor in person for bigger routine checks.
How does the design industry need to change, and what role will LooC play in making that change happen?
Designing for transparency is very important. We try to make complex processes understandable. User centered design is the standard now, which is why we believe the next step is patient empowerment. People should understand their condition better in order to have more meaningful discussions with the doctor about which treatment is best for them.
What user demographic is LooC most appealing to?
Hi LAMA, my name is Sven and I’m the co-founder and design lead at LooC. LooC is an iOS app that allows people to check their eyesight using the same tests that you get at the doctor. We find that people who are middle-aged, 35 to 44 years old, use our app the most because they are starting to age and care more about their health. So with LooC, you can check your eyesight at home, in a safe and comfortable environment.